Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions: Radio) - Softcover

Book 3 of 5: Routledge Library Editions: Radio

Silvery, Robert J.E.

 
9781138215689: Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions: Radio)
Softcover
ISBN 10: 1138215686 ISBN 13: 9781138215689
Publisher: Routledge, 2018

Synopsis

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

"synopsis" may belong to another edition of this title.

About the Author

Robert J.E. Silvery

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2018
Language
English
ISBN 10 
1138215686
ISBN 13 
9781138215689
Binding
Paperback
Edition number
1
Number of pages
220

Other Popular Editions of the Same Title

9780043840016: Who's Listening?: Story of B. B. C. Audience Research

Featured Edition

ISBN 10:  0043840019 ISBN 13:  9780043840016
Publisher: Allen & Unwin, 1974
Hardcover