Items related to Creative Arts Marketing
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.
This fully updated and revised third edition features:
- Audience diversity and audience development
- The impact of digital technologies on the industry
- An exploration of the increasingly complex relationship between public and private funding for the arts
- Ethics and sustainability issues for arts marketers
- Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
"synopsis" may belong to another edition of this title.
Review:
"As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again."
Alvin H. Reiss, Editor, 'Arts Management'.
About the Author:
Alvin H. Reiss, Editor, 'Arts Management'.
Liz Hill is Director of ArtsProfessional magazine, UK.
Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.
Terry O'Sullivan is Senior Lecturer in Management at Open University Business School, UK.
Brian Whitehead is Publisher of ArtsProfessional magazine, UK.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2017
- ISBN 10 1138213764
- ISBN 13 9781138213760
- BindingPaperback
- Edition number3
- Number of pages322
- EditorO'Sullivan Catherine, O'Sullivan Terry, Whitehead Brian
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Book Description Paperback. Condition: new. Paperback. Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing functions deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience developmentThe impact of digital technologies on the industryAn exploration of the increasingly complex relationship between public and private funding for the artsEthics and sustainability issues for arts marketersCultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781138213760
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