Items related to Creative Arts Marketing
'Creative Arts Marketing' is a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts.
'Creative Arts Marketing' also looks at the bigger picture. The political, sociological and economic factors which affect people working in the arts are examined enabling readers to consider the function of marketing from a more strategic standpoint. Thus the book integrates the principles of marketing theory with the realities of working in an arts organization.
'Creative Arts Marketing' includes numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. It will be invaluable both to students on arts management courses as well as arts managers, marketers and administrators looking for practical guidance on how to market their organizations most effectively.
Integrates the principles of marketing theory with the realities of working in an arts organization
Includes case studies and examples from community, visual and amateur arts
'Creative Arts Marketing' also looks at the bigger picture. The political, sociological and economic factors which affect people working in the arts are examined enabling readers to consider the function of marketing from a more strategic standpoint. Thus the book integrates the principles of marketing theory with the realities of working in an arts organization.
'Creative Arts Marketing' includes numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. It will be invaluable both to students on arts management courses as well as arts managers, marketers and administrators looking for practical guidance on how to market their organizations most effectively.
Integrates the principles of marketing theory with the realities of working in an arts organization
Includes case studies and examples from community, visual and amateur arts
"synopsis" may belong to another edition of this title.
Review:
'This publication is an essential textbook for both arts practitioners and
students intending to pursue a career in arts management. The authors
have successfully proceeded a publication which is a practical guide to
the principles of marketing and promoting the arts at a time when
attracting new audiences and retaining the interest of existing ones has
never been more essential.
The text is written in an uncomplicated clear style and will be of value to
arts managers working in the public, private and voluntary sectors.'
'This book is not only a practical guide but also looks at the biiger picture
- political, sociological and economic factors - enabling readers to
consider the function of marketing from a strategic standpoint.'
About the Author:
'This publication is an essential textbook for both arts practitioners and
students intending to pursue a career in arts management. The authors
have successfully proceeded a publication which is a practical guide to
the principles of marketing and promoting the arts at a time when
attracting new audiences and retaining the interest of existing ones has
never been more essential.
The text is written in an uncomplicated clear style and will be of value to
arts managers working in the public, private and voluntary sectors.'
'This book is not only a practical guide but also looks at the biiger picture
- political, sociological and economic factors - enabling readers to
consider the function of marketing from a strategic standpoint.'
Liz Hill is Director of ArtsProfessional magazine, UK.
Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.
Terry O'Sullivan is Senior Lecturer in Management at Open University Business School, UK.
Brian Whitehead is Publisher of ArtsProfessional magazine, UK.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann Ltd
- Publication date1995
- ISBN 10 0750622377
- ISBN 13 9780750622370
- BindingPaperback
- Number of pages368
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Creative Arts Marketing
Published by
Taylor & Francis Group
(1995)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 41419623-6
Buy Used
£ 8.19
Convert currency
Stock Image
Creative Arts Marketing
Published by
Butterworth-Heinemann
(1995)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9780750622370-3
Buy Used
£ 8.19
Convert currency
Stock Image
Creative Arts Marketing
Seller:
Rating
Book Description Paperback. Condition: Very Good. Creative Arts Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750622370
Buy Used
£ 4
Convert currency
Stock Image
Creative Arts Marketing
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750622370
Buy Used
£ 4
Convert currency
Stock Image
Creative Arts Marketing
Published by
Taylor & Francis Group
(1995)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41419520-75
Buy Used
£ 3.78
Convert currency
Stock Image
Creative Arts Marketing
Published by
Butterworth-Heinemann
(1995)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 26-0750622377-G
Buy Used
£ 13.10
Convert currency
Stock Image
Creative Arts Marketing
Published by
Butterworth-Heinemann
(1995)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-L-012-01659
Buy Used
£ 3.25
Convert currency
Stock Image
Creative Arts Marketing
Published by
A Butterworth-Heinemann Title
(1995)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0750622377. Seller Inventory # 9065281
Buy Used
£ 2.50
Convert currency
Stock Image
Creative Arts Marketing
Published by
A Butterworth-Heinemann Title
(1999)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0750622377. Seller Inventory # 9065283
Buy Used
£ 2.50
Convert currency
Stock Image
Creative Arts Marketing
Published by
A Butterworth-Heinemann Title
(1997)
ISBN 10: 0750622377
ISBN 13: 9780750622370
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0750622377. Seller Inventory # 9065282
Buy Used
£ 2.50
Convert currency