Items related to Marketing and Consumption in Modern Japan (Routledge...

Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia) - Softcover

Book 118 of 156: Routledge Studies in the Growth Economies of Asia

Usui, Kazuo

 
9781138205987: Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)
Softcover
ISBN 10: 1138205982 ISBN 13: 9781138205987
Publisher: Routledge, 2016

Synopsis

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

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About the Author

Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138205982
ISBN 13 
9781138205987
Binding
Paperback
Edition number
1
Number of pages
276