Items related to Global and Multinational Advertising

Global and Multinational Advertising - Hardcover

 
9781138180635: Global and Multinational Advertising
Hardcover
ISBN 10: 1138180637 ISBN 13: 9781138180635
Publisher: Psychology Press, 2017

Synopsis

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

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About the Author

Englis, Basil G.

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Publisher
Psychology Press
Publication date
2017
Language
English
ISBN 10 
1138180637
ISBN 13 
9781138180635
Binding
Hardcover
Edition number
1
Number of pages
278
Editor
Englis Basil G.