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Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability - Hardcover

Reyes-Mercado, Pável

 
9781137587411: Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability
Hardcover
ISBN 10: 1137587415 ISBN 13: 9781137587411
Publisher: Palgrave Macmillan, 2016

Synopsis

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

"synopsis" may belong to another edition of this title.

About the Author

Pável Reyes-Mercado is a Professor at Anáhuac University, México, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pável also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association. 

From the Back Cover

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2016
Language
English
ISBN 10 
1137587415
ISBN 13 
9781137587411
Binding
Hardcover
Edition number
1
Number of pages
153

Other Popular Editions of the Same Title

9781349933310: Eco-innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

Featured Edition

ISBN 10:  1349933317 ISBN 13:  9781349933310
Publisher: Palgrave Macmillan, 2016
Softcover