Media Research Methods: Audiences, Institutions, Texts - Softcover

Bertrand, Ina

Softcover

ISBN 10: 1137552158 ISBN 13: 9781137552150

Publisher: Red Globe Press, 2017

Synopsis

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.



Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

About this title

About the Author

Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.; Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.

Edition details

• Publisher: Red Globe Press
• Publication date: 2017
• Language: English
• ISBN 10: 1137552158
• ISBN 13: 9781137552150
• Binding: Paperback
• Edition number: 2
• Number of pages: 400