Media Writing - Softcover

Craig Batty; Sandra Cain

Softcover

ISBN 10: 1137529547 ISBN 13: 9781137529541

Publisher: Palgrave, 2016

Synopsis

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

About this title

About the Author

Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia. Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.

From the Back Cover

The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today.

In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.

Edition details

• Publisher: Palgrave
• Publication date: 2016
• Language: English
• ISBN 10: 1137529547
• ISBN 13: 9781137529541
• Binding: Paperback
• Edition number: 2
• Number of pages: 320