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Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector - Hardcover

 
9781137500304: Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector

Synopsis

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

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About the Author

Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.

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  • PublisherPalgrave Pivot
  • Publication date2014
  • ISBN 10 1137500301
  • ISBN 13 9781137500304
  • BindingHardcover
  • Number of pages146

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