Winning Minds: Secrets From the Language of Leadership - Softcover

Lancaster, Simon

Softcover

ISBN 10: 1137465921 ISBN 13: 9781137465924

Publisher: Palgrave Macmillan, 2015

Synopsis

Shhh…. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today.

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership.

With trust in business and political leaders at record lows, there’s never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Winning Minds will change the way you think about communication forever.

About this title

About the Author

Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.

From the Back Cover

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2015
• Language: English
• ISBN 10: 1137465921
• ISBN 13: 9781137465924
• Binding: Paperback
• Number of pages: 236