Doctor Who: The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary - Hardcover

Hills, Matt

 
9781137463319: Doctor Who: The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary

Synopsis

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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About the Author

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

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9781349558933: Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

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ISBN 10:  1349558931 ISBN 13:  9781349558933
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