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Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company - Hardcover

 
9781137462923: Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Synopsis

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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About the Author

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

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  • PublisherPalgrave Macmillan
  • Publication date2015
  • ISBN 10 1137462922
  • ISBN 13 9781137462923
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages237

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ISBN 10: 1137462922 ISBN 13: 9781137462923
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1st ed. 2015. 15.2 cm x 15.2 cm, 0 g. 225 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch. Seller Inventory # 120LB

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