Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability - Hardcover

Hardcover

ISBN 10: 1137405651 ISBN 13: 9781137405654

Publisher: Palgrave Macmillan, 2015

Synopsis

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

About this title

About the Author

Marcello M. Mariani is Professor of Strategic Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accounting applied to the cultural and tourism sector.

Wojciech Czakon is Professor of Management and Head of Management Theory Department at the University of Economics in Katowice, Poland. He is Vice President of the European Academy of Management.

Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK. He is a Strategic Management and Marketing expert with specialisation in Technology and Tourism and the author of 18 books and over 100 articles.

Ourania Vitouladiti is Assistant Professor of Tourism Marketing at the Technological Educational Institute (T.E.I) of Athens, Greece. She has professional experience in tour operating and researches and publishes in the field of tourism.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2015
• Language: English
• ISBN 10: 1137405651
• ISBN 13: 9781137405654
• Binding: Hardcover
• Edition number: 1
• Number of pages: 301
• Editor: Mariani Marcello M., Buhalis Dimitrios, Czakon Wojciech, Vitouladiti Ourania