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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems - Hardcover
Synopsis
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
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About the Author
Paul Sergius Koku is Professor at Florida Atlatic University, USA.
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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DECISION MAKING IN MARKETING AND FINANCE: AN INTERDISCIPLINARY APPROACH TO SOLVING COMPLEX ORGANIZATIONAL PROBLEMS
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Decision Making in Marketing and Finance
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SPRINGER NATURE Aug 2014, 2014
ISBN 10: 1137379472
ISBN 13: 9781137379474
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis. 194 pp. Englisch. Seller Inventory # 9781137379474
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Condition: New. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378. . 2014. Hardcover. . . . . Seller Inventory # V9781137379474
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Condition: New. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378. . 2014. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9781137379474
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Gebunden. Condition: New. Paul Sergius Koku is Professor at Florida Atlatic University, USA.As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The s. Seller Inventory # 458451101
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Decision Making in Marketing and Finance : An Interdisciplinary Approach to Solving Complex Organizational Problems
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis. Seller Inventory # 9781137379474
Quantity: 2 available