Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies - Hardcover
Synopsis
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
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About the Author
Dr Philipp 'Phil' Klaus is Professor of Customer Experience and Marketing Strategy, founder of Dr. Phil Klaus & Associates Consulting, and holds multiple visiting professorships around the globe. His areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behavior and the financial performance of organizations. His award-winning research has appeared in numerous books, and a wide range of managerial and academic journals, including the Journal of Service Management, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Marketing Management, International Journal of Market Research, Journal of Retailing and Consumer Services, Design Management Review, Journal of Direct, Data, and Digital Marketing Practice, Public Affairs, etc. Phil is a frequentkeynote speaker at public and in-company seminars and conferences around the world. He is an experienced senior marketing manager and thought after consultant with an active, international portfolio of Blue-Chip clients from the financial services, retail, luxury goods, telecommunication and the energy sectors, for whom he advises on customer experience strategy, profit enhancement, customer behavior, best practice and business development.
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
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Palgrave Macmillan Limited, 2014
ISBN 10: 1137375450
ISBN 13: 9781137375452
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Published by
Palgrave Macmillan Limited, 2014
ISBN 10: 1137375450
ISBN 13: 9781137375452
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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ISBN 10: 1137375450
ISBN 13: 9781137375452
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Paperback. Condition: Very Good. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this bookoffers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008126602
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Measuring Customer Experience
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Springer Palgrave Macmillan, Palgrave Macmillan UK, Palgrave Macmillan, 2014
ISBN 10: 1137375450
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this bookoffers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. 166 pp. Englisch. Seller Inventory # 9781137375452
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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Condition: New. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 180 pages, 6 figures, 12 black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 14. Weight in Grams: 356. . 2014. 2015th Edition. Hardcover. . . . . Seller Inventory # V9781137375452
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