Innovation Management: Effective strategy and implementation - Softcover

Keith Goffin; Rick Mitchell

Softcover

ISBN 10: 1137373431 ISBN 13: 9781137373434

Publisher: Red Globe Press, 2016

Synopsis

Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty. In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. Building on the success of the previous edition, this new edition offers: * 86 international case studies that illustrate both the theory and practice of managing innovation and range from the service to the manufacturing and from the public to not-for-profit sectors * New video feature featuring high-profile business managers from around the world * Well-known and authoritative author team with a wealth of industry experience, who bring a unique authority and insight into innovation management * Highly readable with a great mix of theory, case studies, frameworks and toolkit ensuring the content is both relevant and applied * Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations' - making it a textbook that is highly relevant to managers. * A comprehensive website with answers to questions in the book, the videos, and extensive lecturer resources

About this title

Review

This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice. – Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia

With accessing and applying external and collaborative innovation high on the agenda of most technology-driven organisations, this revised edition is a timely update. A hands-on and practical companion, built on a solid platform of research and tried and tested experience, it provides students, teachers and practitioners an in-depth guide to the complexities of innovation management that I thoroughly endorse. – Mark Farmery, Senior Business Development Manager, Karolinska Institutet Innovations AB, Sweden

The book provides both the academic rigour and the practical application demanded by my postgraduate students. It is imminently accessible because it is so well structured. I hold the authors in very high regard and commend them for yet again providing a high quality learning tool. – Professor Chris van der Hoven, Strategy & Innovation lecturer and Academic Director, Wits Business School, University of Witwatersrand, South Africa

About the Author

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Molnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys. RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.

Edition details

• Publisher: Red Globe Press
• Publication date: 2016
• ISBN 10: 1137373431
• ISBN 13: 9781137373434
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 440