Innovation Management: Effective strategy and implementation - Softcover

Keith Goffin; Rick Mitchell

Softcover

ISBN 10: 1137373431 ISBN 13: 9781137373434

Publisher: Red Globe Press, 2016

Synopsis

The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.



This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.



New to this Edition:

- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management

- 86 international case studies that illustrate both the theory and practice of managing innovation

- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world

- Reflective questions for students at the end of each chapter, with suggested answers on the companion website

About this title

About the Author

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Molnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys. RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.

From the Back Cover

Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty.

In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.

Building on the success of the previous edition, this new edition offers:
- 86 international case studies that illustrate both the theory and practice of managing innovation and range from the service to the manufacturing and from the public to not-for-profit sectors
- New video feature featuring high-profile business managers from around the world
- Well-known and authoritative author team with a wealth of industry experience, who bring a unique authority and insight into innovation management
- Highly readable with a great mix of theory, case studies, frameworks and toolkit ensuring the content is both relevant and applied
- Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations' - making it a textbook that is highly relevant to managers.
- A comprehensive website with answers to questions in the book, the videos, and extensive lecturer resources

Edition details

• Publisher: Red Globe Press
• Publication date: 2016
• Language: English
• ISBN 10: 1137373431
• ISBN 13: 9781137373434
• Binding: Paperback
• Edition number: 3
• Number of pages: 440