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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia - Hardcover
Synopsis
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
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About the Author
Martin Roll provides global business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses. He provides world-class advisory, strategic guidance and insights to global clients. Martin Roll seeks to empower clients to succeed through better business performance and to become enduring, leading enterprises. Martin Roll brings more than 25 years of management experience as a senior advisor to corporate boards and executive management teams. He travels extensively to speak at top-level conferences every year, and he is a frequent guest lecturer at INSEAD, Nanyang Business School, and CEIBS amongst others. Martin Roll is a business columnist for INSEAD Knowledge and several global media. He holds an MBA from INSEAD.
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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
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Asian Brand Strategy : Building and Sustaining Strong Global Brands in Asia
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Asian Brand Strategy (Revised and Updated) (Hardcover)
Published by
Palgrave Macmillan, Basingstoke, 2015
ISBN 10: 1137359161
ISBN 13: 9781137359162
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Hardcover. Condition: new. Hardcover. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781137359162
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Asian Brand Strategy (Revised and Updated)
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Condition: Brand New. New. Delivery takes 20-25 days. Print on Demand. Seller Inventory # POD-330729
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Asian Brand Strategy : Building and Sustaining Strong Global Brands in Asia
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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia (Hardback or Cased Book)
Published by
Palgrave MacMillan 7/7/2015, 2015
ISBN 10: 1137359161
ISBN 13: 9781137359162
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Hardcover
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Hardback or Cased Book. Condition: New. Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia. Book. Seller Inventory # BBS-9781137359162
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Asian Brand Strategy (Revised and Updated)
Print on DemandSeller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. 339 pp. Englisch. Seller Inventory # 9781137359162
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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Num Pages: 356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations. BIC Classification: 1F; KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 29. Weight in Grams: 564. . 2015. 2nd ed. 2015. Hardcover. . . . . Seller Inventory # V9781137359162
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Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. 2nd revised updated edition. 335 pages. 8.50x5.75x1.00 inches. In Stock. Seller Inventory # x-1137359161
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