Breakpoint: Why the Web Will Implode, Search Will be Obsolete, and Everything Else You Need to Know About Technology is in Your Brain - Softcover

Stibel, Jeffrey M.

Softcover

ISBN 10: 1137279397 ISBN 13: 9781137279392

Publisher: Palgrave Macmillan, 2014

Synopsis

What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it.

About this title

Review

"A great read - lots of fun, very engaging, full of new facts and smart insights." --Daniel Gilbert, bestselling author of "Stumbling on Happiness; "Professor of Psychology, Harvard University

""Breakpoint" is an engaging comparison of the rise and fall of nature's networks and the lessons we all need to be learning from them as we become increasingly dependent on the internet." --Jon Stewart, host of BBC's Science in Action, and columnist at BBC Future

"Brain scientist Jeff Stibel uses a wide ranging set of fascinating examples to answer why the web will implode and search will be obsolete drawing on parallels of the architecture of our brains. As an entrepreneur providing Brain Machine Interfaces, he draws on the massive architectural structure of cutter ants, how the Easter Island thriving community collapsed through overconsumption, and why Marissa Mayer joined startup Google and most recently became CEO at declining Yahoo." --Gordon Bell, Researcher Emeritus, Microsoft

"Stibel's keen insight into biological networks, including our brain's neural networks, provides the perfect analog for the emerging technological networks. Breakpoints have long been the difference between success and extinction in biology, and Stibel has proved that the same is true in the digital world. "Breakpoint "is an engaging book and a must read." --Ashish Soni, Founding Director of the Innovation Institute, University of Southern California

"Jeff Stibel has written an easy-to-read and in-depth analysis of how the internet compares to the human brain in calculation, communication, prediction capabilities and pattern recognition. What makes his book so fascinating is the simple clarity he brings to an extraordinarily complex and fast-changing subject. "Breakpoint" is original, exciting, and brilliantly informative." --Bill Draper, founder of Sutter Hill Venture and author of "The Startup Game"

" "

"""A fascinating book with important ideas" --Booklist

A great read lots of fun, very engaging, full of new facts and smart insights. "Daniel Gilbert, bestselling author of Stumbling on Happiness; Professor of Psychology, Harvard University"

"Breakpoint" is an engaging comparison of the rise and fall of nature's networks and the lessons we all need to be learning from them as we become increasingly dependent on the internet. "Jon Stewart, host of BBC's Science in Action, and columnist at BBC Future"

Brain scientist Jeff Stibel uses a wide ranging set of fascinating examples to answer why the web will implode and search will be obsolete drawing on parallels of the architecture of our brains. As an entrepreneur providing Brain Machine Interfaces, he draws on the massive architectural structure of cutter ants, how the Easter Island thriving community collapsed through overconsumption, and why Marissa Mayer joined startup Google and most recently became CEO at declining Yahoo. "Gordon Bell, Researcher Emeritus, Microsoft"

Stibel's keen insight into biological networks, including our brain's neural networks, provides the perfect analog for the emerging technological networks. Breakpoints have long been the difference between success and extinction in biology, and Stibel has proved that the same is true in the digital world. "Breakpoint "is an engaging book and a must read. "Ashish Soni, Founding Director of the Innovation Institute, University of Southern California"

Jeff Stibel has written an easy-to-read and in-depth analysis of how the internet compares to the human brain in calculation, communication, prediction capabilities and pattern recognition. What makes his book so fascinating is the simple clarity he brings to an extraordinarily complex and fast-changing subject. "Breakpoint" is original, exciting, and brilliantly informative. "Bill Draper, founder of Sutter Hill Venture and author of The Startup Game"

A fascinating book with important ideas "Booklist""

"A great read - lots of fun, very engaging, full of new facts and smart insights." --Daniel Gilbert, bestselling author of Stumbling on Happiness; Professor of Psychology, Harvard University

"Breakpoint is an engaging comparison of the rise and fall of nature's networks and the lessons we all need to be learning from them as we become increasingly dependent on the internet." --Jon Stewart, host of BBC's Science in Action, and columnist at BBC Future

"Brain scientist Jeff Stibel uses a wide ranging set of fascinating examples to answer why the web will implode and search will be obsolete drawing on parallels of the architecture of our brains. As an entrepreneur providing Brain Machine Interfaces, he draws on the massive architectural structure of cutter ants, how the Easter Island thriving community collapsed through overconsumption, and why Marissa Mayer joined startup Google and most recently became CEO at declining Yahoo." --Gordon Bell, Researcher Emeritus, Microsoft

"Stibel's keen insight into biological networks, including our brain's neural networks, provides the perfect analog for the emerging technological networks. Breakpoints have long been the difference between success and extinction in biology, and Stibel has proved that the same is true in the digital world. Breakpoint is an engaging book and a must read." --Ashish Soni, Founding Director of the Innovation Institute, University of Southern California

"Jeff Stibel has written an easy-to-read and in-depth analysis of how the internet compares to the human brain in calculation, communication, prediction capabilities and pattern recognition. What makes his book so fascinating is the simple clarity he brings to an extraordinarily complex and fast-changing subject. Breakpoint is original, exciting, and brilliantly informative." --Bill Draper, founder of Sutter Hill Venture and author of The Startup Game

"A fascinating book with important ideas" --Booklist

Book Description

The internet is a network similar to the brain and for the first time brain scientist and entrepreneur shows us how neuroscience can help us predict the future of technology

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2014
• ISBN 10: 1137279397
• ISBN 13: 9781137279392
• Binding: Paperback
• Language: English
• Number of pages: 256