Strategic Management: Strategists at Work - Softcover

MacIntosh, Robert; MacLean, Donald

Softcover

ISBN 10: 1137035447 ISBN 13: 9781137035448

Publisher: Red Globe Press, 2014

Synopsis

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website

About this title

About the Author

Donald MacLean is a Senior Research Fellow in the Business School at the University of Glasgow, UK.; Robert MacIntosh is Professor of Strategy at the University of Glasgow, UK.

Edition details

• Publisher: Red Globe Press
• Publication date: 2014
• Language: English
• ISBN 10: 1137035447
• ISBN 13: 9781137035448
• Binding: Paperback
• Number of pages: 236