Items related to Consumer Behaviour: Perspectives, Findings and Explanations

Consumer Behaviour: Perspectives, Findings and Explanations - Softcover

O'Shaughnessy, John

 
9781137003768: Consumer Behaviour: Perspectives, Findings and Explanations

Synopsis

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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About the Author

JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA.

From the Back Cover

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis.

Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

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