Persuading People: An Introduction to Rhetoric - Softcover

Cockcroft, Robert

Softcover

ISBN 10: 1137003677 ISBN 13: 9781137003676

Publisher: Palgrave, 2014

Synopsis

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

About this title

About the Author

CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics at the University of Haute Alsace, France.; ROBERT COCKCROFT is a retired Lecturer in Rhetoric in the Department of English Studies at the University of Nottingham, UK.; SUSAN COCKCROFT is a Tutor in English Language.

From the Back Cover

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.

This comprehensively updated third edition
- includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery
- adds material on schema and other forms of cognitive rhetoric
- provides new examples, as well as more practice exercises

With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.

Edition details

• Publisher: Palgrave
• Publication date: 2014
• Language: English
• ISBN 10: 1137003677
• ISBN 13: 9781137003676
• Binding: Paperback
• Edition number: 3
• Number of pages: 344