Synopsis
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
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Essentials of Marketing Research
Published by
South-Western College Pub, 2012
ISBN 10: 1133190642
ISBN 13: 9781133190646
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00098316321
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Essentials of Marketing Research
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.1133190642.VG
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Essentials of Marketing Research (with Qualtrics Printed Access Card)
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 5th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 1286947-6
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INTERNATIONAL EDITION---Essentials of Marketing Research, 5th edition
International EditionSeller: READINGON LLC, BOLINGBROOK, IL, U.S.A.
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Paperback. Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Seller Inventory # 31309
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International Edition - Essentials of Marketing Research, 5e
Seller: READINGON LLC, BOLINGBROOK, IL, U.S.A.
Seller rating 1 out of 5 stars
Paperback. Condition: New. Brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL. book. Seller Inventory # 10477
International Edition
ESSENTIALS OF MARKETING RESEARCH
International EditionSeller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-12760
International Edition
ESSENTIALS OF MARKETING RESEARCH
International EditionSeller: Basi6 International, Irving, TX, U.S.A.
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Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-145656
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Essentials of Marketing Research
Seller: Textbookplaza, Sugar land, TX, U.S.A.
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Paperback. Condition: New. $$$***READ THIS PLS.*** $$$ StandAlone Teacher's Edition (same contents as the student edition plus extra material). Marked Not for Resale with disclaimer. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays. Seller Inventory # k2qir
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Essentials of Marketing Research
Seller: GoldBooks, Denver, CO, U.S.A.
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Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 72U72_76_1133190642