Design Fundamentals for New Media, International Edition - Softcover

Bennett, James

9781133134732: Design Fundamentals for New Media, International Edition

Softcover

ISBN 10: 1133134734 ISBN 13: 9781133134732

Publisher: Course Technology, 2012

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Fundamental design principles will always remain the same, but the digital technology that can support them is evolving and affecting their application in a profound way. In this unique and timely book, artist and educator James Bennett explores essential elements of design within the context of the "new media" reality in which today's designers learn and work. With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices. Combining timeless principles with cutting-edge technology in a smart, visually rich, full-color package, DESIGN FUNDAMENTALS FOR NEW MEDIA, 2E, International Edition provides a thorough and engaging introduction to modern applications of essential design techniques.

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Review

1. Being a New Media Designer. 2. The Design Process. 3. Space. 4. Line. 5. Shape. 6. Value. 7. Texture. 8. Color. 9. Using Color. 10. Composition and Layout. 11. Balance. 12. Perspective. 13. Repetition and Rhythm. 14. Association. 15. Abstraction. 16. Style. 17. Emphasis. 18. Type. 19. Time. 20. Interactivity. 21. Incorporating Additional Media.

About the Author

For nearly two decades, James Gordon Bennett has been intricately involved with the marriage of design and technology as both a designer and educator. He currently serves as Dean of Instructional Technology at the International Academy of Design and Technology in Tampa. Bennett has done extensive work at the highly experimental Arts and Technology Lab at the University of South Florida, has been a media consultant for a number of high-profile clients, and has served as a curriculum consultant and subject matter expert for several colleges. In addition to his teaching and consulting work, Bennett has published extensively on design and media and has seen his artwork featured in numerous group and solo exhibitions across the United States.

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