The Builder's Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies - Hardcover

Schilling, Martin; Klugkist, Thomas

Hardcover

ISBN 10: 111989042X ISBN 13: 9781119890423

Publisher: Wiley, 2022

Synopsis

Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPO

In The Builder’s Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company – alignment, team, functional excellence, and capital―this book distills the wisdom found in countless books, podcasts, and the authors’ own extensive experience into a compact and accessible blueprint for success and growth.

In the book, you’ll find:

• Organizational charts, sample objectives and key results (OKRs), as well as guidance for divisions including technology and product management, marketing, sales, people, and service operations
• Tools and benchmarks for strategically aligning your company’s divisions with one another, and with your organization’s “North Star”
• Templates and tips to attract and retain a triple-A team with the right scale-up mindset
• Checklists to help you attract growth capital and negotiate term sheets

Perfect for companies with two, ten, or one hundred employees, The Builder’s Guide to the Tech Galaxy belongs on the bookshelves of founders, managers, entrepreneurs, and other business leaders exploring innovative and proven ways to scale their enterprise to new heights.

About this title

About the Author

Dr. Martin Schilling is an angel investor, startup builder, and scale-up executive. He has co-created and scaled five companies, including a McKinsey & Company subsidiary and the FinTech firm N26. He is the Managing Director of the Berlin Accelerator at Techstars.

Dr. Thomas Klugkist is a management consultant who leverages the experience and insight he gained working at leading companies and startups in Europe (N26, KPN/ Planet Internet, Klett Group, Kirch Group, JCI) to guide change processes and help exciting companies grow.

From the Back Cover

Successfully navigate the tricky middle stages of startup growth between launch and IPO

Are you scaling a startup but don’t belong to the fortunate few who have done so multiple times already? Many startup builders simply do not have the time to read over hundreds of books, blogs, and podcasts while distilling all this information down into practical lessons.

That’s why The Builder’s Guide to the Tech Galaxy does it for you. The authors have drawn on forty years of combined experience in building companies and interviewed close to 100 top scale-up experts from successful technology companies around the world, including Airbnb, Pinterest, N26, Zalando, Salesforce, Wayfair, AWS, GetYourGuide, Klarna and Hubspot.

As a result, The Builder’s Guide to the Tech Galaxy is a handbook for startup employees, leaders, future founders, investors, corporate innovation hubs, and anyone else who is interested in entrepreneurship and scaling a technology company within months rather than years.

The authors don’t focus on how to go from zero to one nor on how to take a unicorn to IPO. Instead, they hone in on the critical scale-up stage in the middle – upgrading a small pirate ship to a large spaceship.

This book is full of practical and hands-on checklists, templates, organizational charts, benchmarks, tools, and tips you can use immediately. Confidently guide the activities of your technology and product management, marketing, B2B sales, people, and others.

The book also includes forewords by Thomas Heilmann, Christian Miele, Kulraj Smagh, Klaus Hommels, Aleksandra Laska and Joël Kaczmarek.

Whether your company has ten or a hundred employees, The Builder’s Guide is the essential playbook to scale successfully.

From the Inside Flap

In The Builder’s Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, two veteran executives and entrepreneurs, a supporting team and close to 100 top scale-up experts deliver a guide in four building blocks to take your company from small start-up to unicorn: with a clear North Star to align the company’s direction, an AAA team, functional excellence in deeply specialized teams and enough growth capital. This book covers each of these topics in-depth as part of 99 practices. You’ll learn to scale without giving up too much ownership or control.

The Builder’s Guide to the Tech Galaxy provides template organizational charts, objectives, and sample OKRs for divisions like product management, technology, marketing, B2B sales, service operations, and more. It also offers tools and benchmarks for your company’s strategic alignment, tips and templates for encouraging a scale-up mindset amongst your teams. Additionally, the authors have included checklists that describe how to attract capital and negotiate term sheets.

Whether your company has two, ten or one-hundred employees, this book is the essential blueprint on how to take it through the no-man’s-land that is the middle stage of growth. It belongs in the libraries of every founder, start-up executive, manager, and business leader interested in scaling their firm.

Edition details

• Publisher: Wiley
• Publication date: 2022
• Language: English
• ISBN 10: 111989042X
• ISBN 13: 9781119890423
• Binding: Hardcover
• Edition number: 1
• Number of pages: 368