YouTube Channels For Dummies, 2nd Edition (For Dummies (Computer/Tech)) - Softcover

Ciampa, Rob; Go, Theresa; Ciampa, Matt; Murphy, Rich

Softcover

ISBN 10: 1119688051 ISBN 13: 9781119688051

Publisher: For Dummies, 2020

Synopsis

Create a YouTube channel that draws subscribers with top-notch content 

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2^nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.  

This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: 

·         Setting up a channel 

·         Creating videos that attract viewers 

·         Putting together a video studio 

·         Editing your final product 

·         Reaching your target audience 

·         Interacting with your fans 

·         Building a profitable business 

·         Tips on copyright law 

Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. 

Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.  

About this title

About the Author

Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics.

From the Back Cover

• Establish a channel and create content
• Monetize your channel and build an audience
• Make a name for yourself or your business

You too can be on YouTube^®

With two billion monthly users, YouTube is the place you want to be to promote your business or attract an audience for your talents. This quartet of YouTube content and marketing experts shows you how to launch a channel, create quality videos, develop your audience, and interact with your viewers. You'll discover how to build a business around your channel or how to add a YouTube channel to existing marketing plans.

Inside...

• Establishing a YouTube channel
• Setting up your video studio
• Creating videos that draw viewers
• Reaching your target audience
• Growing an active YouTube community
• Gaining insight from analytics
• Understanding how YouTube ads work

From the Inside Flap

• Establish a channel and create content
• Monetize your channel and build an audience
• Make a name for yourself or your business

You too can be on YouTube^®

With two billion monthly users, YouTube is the place you want to be to promote your business or attract an audience for your talents. This quartet of YouTube content and marketing experts shows you how to launch a channel, create quality videos, develop your audience, and interact with your viewers. You'll discover how to build a business around your channel or how to add a YouTube channel to existing marketing plans.

Inside...

• Establishing a YouTube channel
• Setting up your video studio
• Creating videos that draw viewers
• Reaching your target audience
• Growing an active YouTube community
• Gaining insight from analytics
• Understanding how YouTube ads work

Edition details

• Publisher: For Dummies
• Publication date: 2020
• Language: English
• ISBN 10: 1119688051
• ISBN 13: 9781119688051
• Binding: Paperback
• Edition number: 2
• Number of pages: 400