Defcon 1 Direct Selling: Manual for Field Leaders - Softcover

Gage, Randy

Softcover

ISBN 10: 1119642116 ISBN 13: 9781119642114

Publisher: Wiley, 2020

Synopsis

The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.

Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team.   It’s Gage’s follow up to the international bestseller, Direct Selling Success, and it’s a handbook for leaders.

DEFCON is the U.S. military acronym for “Defense Readiness Condition.” DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don’t have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances ―the stuff no one likes to talk about, but that is vital for top-level leaders.

It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control―from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It’s at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to:

• Create a team culture of maximum readiness
• Deal with toxic leaders and effectively handle conflict resolution
• Use your leadership to make your team more powerful and build their self-esteem
• Handle corporate incompetence, poor decisions, and PR crises
• Know what to do when you or a team leader leave a company

Most leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one. Defcon 1 Direct Selling: Manual for Field Leaders delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know.

About this title

About the Author

RANDY GAGE is an icon of Direct Selling, having helped introduce the business in developing countries and training the top income earners in dozens of companies. He teaches from real-world experience, having built a team of more than 200,000 people across 50 countries. Randy is the author of 14 books translated into more than 25 languages, including the New York Times bestsellers, Risky Is the New Safe and Mad Genius. In 2014, Randy was the first person inducted into the Direct Selling Hall of Fame.

From the Back Cover

The Lie of Leadership

Most people believe leadership in Direct Selling is being positive all the time, sending lots of happy emojis to your WhatsApp groups, and giving motivational speeches. But the truth is, the "unicorns and rainbows" perspective is only a small part of true leadership.

Because true leadership deals with the messy, complicated, and dark areas as well.

Many of the challenges you might face are caused by factors completely out of your control, and there isn't always a clear-cut solution. Economies falter, top leaders quit, and companies go out of business. How do you stay true to your principles and lead the team forward when their world is falling apart because of a comp plan change, regulatory attacks, or a competitor poaching away top leaders?

DEFCON 1 is the U.S. military acronym for "Defense Readiness Condition," reserved only for imminent catastrophic events like a nuclear war or an asteroid collision with Earth. While you won't face potential annihilation in Direct Selling you will face serious, business-threatening challenges. In this book, legendary direct-marketer Randy Gage reveals the hard, unadulterated truth that field leaders need to know.

DEFCON 1 Direct Selling will teach you how to:

• Deal with toxic leaders and effectively handle conflict resolution
• Handle regulatory attacks and negative publicity
• Work around corporate incompetence, poor decisions, and PR crises
• Protect against dangerous team dynamics
• Respond when a top leader leaves the company
• Deal with a "worst case" scenario like your company going out of business.

From the Inside Flap

The Lie of Leadership

Most people believe leadership in Direct Selling is being positive all the time, sending lots of happy emojis to your WhatsApp groups, and giving motivational speeches. But the truth is, the "unicorns and rainbows" perspective is only a small part of true leadership.

Because true leadership deals with the messy, complicated, and dark areas as well.

Many of the challenges you might face are caused by factors completely out of your control, and there isn't always a clear-cut solution. Economies falter, top leaders quit, and companies go out of business. How do you stay true to your principles and lead the team forward when their world is falling apart because of a comp plan change, regulatory attacks, or a competitor poaching away top leaders?

DEFCON 1 is the U.S. military acronym for "Defense Readiness Condition," reserved only for imminent catastrophic events like a nuclear war or an asteroid collision with Earth. While you won't face potential annihilation in Direct Selling — you will face serious, business-threatening challenges. In this book, legendary direct-marketer Randy Gage reveals the hard, unadulterated truth that field leaders need to know.

DEFCON 1 Direct Selling will teach you how to:

• Deal with toxic leaders and effectively handle conflict resolution
• Handle regulatory attacks and negative publicity
• Work around corporate incompetence, poor decisions, and PR crises
• Protect against dangerous team dynamics
• Respond when a top leader leaves the company
• Deal with a "worst case" scenario like your company going out of business.

Edition details

• Publisher: Wiley
• Publication date: 2020
• Language: English
• ISBN 10: 1119642116
• ISBN 13: 9781119642114
• Binding: Paperback
• Edition number: 1
• Number of pages: 208