Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick - Hardcover

Wurth, Anthonie; Wurth, Kees

Hardcover

ISBN 10: 1119425557 ISBN 13: 9781119425557

Publisher: Wiley, 2018

Synopsis

A proven framework to fill the gap between "knowing" and "doing"

Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billion on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. Written by a former Olympic athlete and corporate training guru, this methodology works with human behavior rather than against it; you'll learn where traditional training methods fail, and how to fill those gaps with proven techniques that help training "stick."

There's a difference between "telling" and "teaching," and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program.

• Close the 5 Reinforcement Gaps and master the 3 Phases for results
• Create friction and direction while providing the perfect Push-Pull
• Follow the Reinforcement Flow to maintain consistency and effectiveness
• Create measureable behavior change by placing the participant central to the process

Reinforcing training means more than simple repetition and reminders, and effective reinforcement requires a careful balance of independence and oversight. Training Reinforcement provides a ready-made blueprint with proven results, giving trainers and managers an invaluable resource for leading behavioral change.

About this title

About the Author

ANTHONIE WURTH is Dutch and the founder of Mindmarker, the world leader in training reinforcement. He won the European Judo championship in 1991 and competed in the 1992 Olympics in Barcelona. Since 1993 he has become active and well known in the learning industry. He is the author of Locked in Shanghai.

KEES WURTH is CEO of Mindmarker. A former national Judo champion in the Netherlands, he immigrated to the United States in 1993 and has since become an entrepreneur who has successfully started and sold numerous companies.

From the Back Cover

THE MISSING PIECE TO EVERY TRAINING PROGRAM IN A TURNKEY FRAMEWORK

Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick adds quantifiable value to every training program by providing proven practices and tools for transforming newly-learned knowledge and skills into habitual behaviors.

For the first time, former Olympic Judo competitor and world-class corporate training expert Anthonie Wurth shares the secret formula he and his brother Kees Wurth, also a national Judo champion, built their training reinforcement company on. Founded on the same 7 principles detailed inside, Mindmarker has enabled industry-leading businesses worldwide to get the highest ROI on their training investments.

Even the most effective training initiatives aren't able to transfer learning into application. In sports, top athletes must drill moves over and over until they become second nature. This highly-tested reinforcement methodology incorporates the science of human brains in relation to application, so you can challenge and encourage learners to reach new levels of performance, while inspiring them with regular statistics marking their progress.

This complete reinforcement guide takes you from introducing training reinforcement programs to your organization to confidently taking the role of reinforcement specialist and delivering results by providing you with:

• A deep understanding of the ins and outs of reinforcement, how it differs from training, and all the knowledge and tools to influence strategic behavioral change
• Step-by-step guidance for building a results-driven, customized reinforcement program, as well as ready-to-use tools and assessments for seamless execution
• Scientifically crafted message templates designed to optimize communication through every step of the reinforcement process so learners stay engaged and motivated

As business evolves, training initiatives will change, and with The 7 Principles of Reinforcement, you can always ensure the new way of doing things sticks.

From the Inside Flap

THE MISSING PIECE TO EVERY TRAINING PROGRAM—IN A TURNKEY FRAMEWORK

Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick adds quantifiable value to every training program by providing proven practices and tools for transforming newly-learned knowledge and skills into habitual behaviors.

For the first time, former Olympic Judo competitor and world-class corporate training expert Anthonie Wurth shares the secret formula he and his brother Kees Wurth, also a national Judo champion, built their training reinforcement company on. Founded on the same 7 principles detailed inside, Mindmarker has enabled industry-leading businesses worldwide to get the highest ROI on their training investments.

Even the most effective training initiatives aren't able to transfer learning into application. In sports, top athletes must drill moves over and over until they become second nature. This highly-tested reinforcement methodology incorporates the science of human brains in relation to application, so you can challenge and encourage learners to reach new levels of performance, while inspiring them with regular statistics marking their progress.

This complete reinforcement guide takes you from introducing training reinforcement programs to your organization to confidently taking the role of reinforcement specialist and delivering results by providing you with:

• A deep understanding of the ins and outs of reinforcement, how it differs from training, and all the knowledge and tools to influence strategic behavioral change
• Step-by-step guidance for building a results-driven, customized reinforcement program, as well as ready-to-use tools and assessments for seamless execution
• Scientifically crafted message templates designed to optimize communication through every step of the reinforcement process so learners stay engaged and motivated

As business evolves, training initiatives will change, and with The 7 Principles of Reinforcement, you can always ensure the new way of doing things sticks.

Edition details

• Publisher: Wiley
• Publication date: 2018
• Language: English
• ISBN 10: 1119425557
• ISBN 13: 9781119425557
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240