Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value (Wiley and SAS Business Series) - Hardcover

Verbeke, Wouter; Baesens, Bart; Bravo, Cristian

Hardcover

ISBN 10: 1119286557 ISBN 13: 9781119286554

Publisher: Wiley, 2017

Synopsis

Maximize profit and optimize decisions with advanced business analytics

Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics.

Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business.

• Reinforce basic analytics to maximize profits
• Adopt the tools and techniques of successful integration
• Implement more advanced analytics with a value-centric approach
• Fine-tune analytical information to optimize business decisions

Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

About this title

About the Author

WOUTER VERBEKE is assistant professor of Business Informatics and Data Analytics at Vrije Universiteit Brussel (Belgium). He is the coauthor of Fraud Analytics using Descriptive, Predictive, and Social Network Techniques.

BART BAESENS is a professor at KU Leuven (Belgium) and a lecturer at the University of Southampton (United Kingdom). He is the author of Credit Risk Management and Analytics in a Big Data World, as well as coauthor of Fraud Analytics using Descriptive, Predictive, and Social Network Techniques.

CRISTIÁN BRAVO is a lecturer vin business analytics in the department of Decision Analytics and Risk at the University of Southampton.

From the Back Cover

The rapid and extensive growth of information, networks, and database technologies has fueled an equally dramatic advance in analytics for business. Corporate leaders who continue to make decisions based on outdated analytics are flying blind in comparison to competitors with the next-level perspective. Profit Driven Business Analytics is your convenient, one-stop resource for moving your thinking and skillset to the state-of-the art of analytical techniques for achieving business goals.

Complex mathematical proofs and exhaustive algorithms are underpinning such analytics, but you only need to grasp the underlying scientific principles to develop the profit-driven mindset to inspire development, implementation, and operation of these innovative analytical models. If big-data insights have left you wanting more, this much-needed guide is your dependable framework for maximizing the amount of value you can add to your brand with data-driven decision making. In each chapter, illuminating case studies bring covered topics to life, review questions reinforce material, and open questions prepare you for actual practice. Gain tomorrow’s competitive edge today by:

• Easily making the leap from theory and research to hands-on execution by exploring the cornerstone principles and mechanics of profit-driven analytics from a practitioner’s perspective
• Jumpstarting your understanding and expertise by accessing sample datasets, code, and applications on a companion website
• Spearheading cutting-edge initiatives to produce significant value and lower operating costs by using advanced analytics to streamline business processes

Whether you need to upgrade your current business analytical strategy or build one from scratch, Profit Driven Business Analytics is the reference, toolkit, and mentor you need at your fingertips every step of the way.

From the Inside Flap

The rapid and extensive growth of information, networks, and database technologies has fueled an equally dramatic advance in analytics for business. Corporate leaders who continue to make decisions based on outdated analytics are flying blind in comparison to competitors with the next-level perspective. Profit Driven Business Analytics is your convenient, one-stop resource for moving your thinking and skillset to the state-of-the art of analytical techniques for achieving business goals.

Complex mathematical proofs and exhaustive algorithms are underpinning such analytics, but you only need to grasp the underlying scientific principles to develop the profit-driven mindset to inspire development, implementation, and operation of these innovative analytical models. If big-data insights have left you wanting more, this much-needed guide is your dependable framework for maximizing the amount of value you can add to your brand with data-driven decision making. In each chapter, illuminating case studies bring covered topics to life, review questions reinforce material, and open questions prepare you for actual practice. Gain tomorrow's competitive edge today by:

• Easily making the leap from theory and research to hands-on execution by exploring the cornerstone principles and mechanics of profit-driven analytics from a practitioner's perspective
• Jumpstarting your understanding and expertise by accessing sample datasets, code, and applications on a companion website
• Spearheading cutting-edge initiatives to produce significant value and lower operating costs by using advanced analytics to streamline business processes

Whether you need to upgrade your current business analytical strategy or build one from scratch, Profit Driven Business Analytics is the reference, toolkit, and mentor you need at your fingertips every step of the way.

Edition details

• Publisher: Wiley
• Publication date: 2017
• Language: English
• ISBN 10: 1119286557
• ISBN 13: 9781119286554
• Binding: Hardcover
• Edition number: 1
• Number of pages: 416