Items related to Web Marketing for Dummies
Synopsis
This is the hardcover format of Web Marketing For Dummies, 3rd Edition
Get the latest tools and trends in web marketing with this new edition of a bestseller
The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.
This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.
- Reflects current marketing trends
- Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
- Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
- Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
- Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans
Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.
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From the Back Cover
Claim your space in the online marketplace!
Develop a plan, build a marketing–effective site, and create word–of–Web campaigns
Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know–how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget
Discover how to
- Make your site search engine friendly
- Close a sale on your site
- Drive traffic to your site
- Create an online marketing plan
- Take advantage of guerilla marketing
- Maximize your marketing dollars
About the Author
Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.
"About this title" may belong to another edition of this title.
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