Research Methods For Business: A Skill Building Approach - Softcover

Sekaran, Uma; Bougie, Roger

Softcover

ISBN 10: 1119165555 ISBN 13: 9781119165552

Publisher: John Wiley & Sons, 2016

Synopsis

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course.  Challenges faced by students include understanding research methodology, and quantitative research methods in particular.

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach.  The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs.  An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet.  Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.

The seventh edition is organized into 5 main themes:  Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.

About this title

About the Author

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

From the Back Cover

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

This book is accompanied by a companion website at www.wiley.com/college/sekaran which offers:

• Video material developed by the author, giving further explanation on difficult topics
• PowerPoint slides for each chapter
• Additional case studies
• Lecturer test bank including multiple choice, true–false, short answer and essay questions
• Data sets
• Over 250 quiz questions for students' self-study

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2016
• Language: English
• ISBN 10: 1119165555
• ISBN 13: 9781119165552
• Binding: Paperback
• Number of pages: 448