SEO For Dummies - Softcover

Kent, Peter

Softcover

ISBN 10: 1119129559 ISBN 13: 9781119129554

Publisher: John Wiley & Sons, 2015

Synopsis

Pub Date: 2014-07-01 Pages: 423 Language: Chinese Publisher: People Post Press search engine optimization (SEO) methods and techniques (5th edition) is a practical introduction SEO books. divided five parts: The Basics; created specifically for search engine site; will add the site to index and catalog; after search engines index your website you what to do; search engine's Top Ten series. Search engine optimization (SEO) methods and techniques (5th edition) can help you demystify the world of search engines. you can learn how to with the greatest possibility to make their sites ranking in search engines. Search engine optimization (SEO) methods and techniques (5th edition) for major companies website promotion staff. prepare the entry in the website marketing novices as well as small and medium sized customers and other Internet companies to read. Table of Contents Introduc...

About this title

From the Back Cover

Learn to:

• Develop a search strategy and use local search capabilities
• Build sites that increase your search visibility
• Analyze results with updated tracking tools
• Maximize content marketing strategies

Your updated guide to making SEO easy and effective

Search engines are like shark-infested waters--most websites get swallowed up in them. Luckily, this book is your survival guide, arming you with the SEO smarts and know-how to get your website seen and trafficked by the masses. Packed with tips, tricks, and little-known secrets, it'll have your website sailing past the competition in no time!

• Get a lay of the land -- understand where, why, and how people search and get to know the reasoning behind how results are obtained
• Seek and ye shall find -- make your site visible with powerful keywords using the Google keyword tool and create pages that make search engines fall head over heels
• Pack a punch -- bulk up your site with compelling content, find traffic through local search marketing, and discover above-board ways to "trick" search engines
• If you index it, they will come -- create and submit sitemaps and work with product indexes to get your site seen by your target audience
• The gift that keeps on giving -- use link popularity to boost your position, find sites to link to yours, and put your best "face" forward with social media

Open the book and find:

• The secrets behind search engine magic
• Search results, deconstructed
• Guidance on working with e-commerce or merchant sites
• Steps for registering with search directories
• The benefits of mentioning your site in discussion groups
• How to grab search engine real estate
• The SEO benefits of social networking
• SEO myths and mistakes to avoid

About the Author

Peter Kent is an e-commerce consultant who specializes in SEO. Over the last decade he has advised hundreds of companies, large and small, about search engine optimization. He has worked online since 1984, written about the Internet since 1993, and authored over 50 books.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2015
• ISBN 10: 1119129559
• ISBN 13: 9781119129554
• Binding: Paperback
• Language: English
• Edition number: 6
• Number of pages: 456