Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right! - Softcover

Arussy, Lior

Softcover

ISBN 10: 1119090873 ISBN 13: 9781119090878

Publisher: Wiley, 2005

Synopsis

"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."--Tim Sanders, Author of "Love is The Killer App"

"Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and President Vass Consulting

"You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path."--Seth Godin Author, Purple Cow & Free Prize Inside

"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."--Ginger Conlon, Editor-in-Chief, CRM magazine

According to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers.

Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.

About this title

About the Author

Lior Arussy is the founder and President of Strativity Group, Inc. (StativityGroup.com), which works with both Global 2000 companies as well as emerging businesses around the world. Prior to establishing Strativity Group, Arussy held executive positions at NICE Systems and Hewlett-Packard as well as various start-up companies. He is the author of several publications, including The Experience!: How to Wow Your Customers and Create a Passionate Workplace, as well as more than fifty articles in such international publications as Harvard Business Review. Arussy's syndicated column "Focus: Customer" reaches more than 350,000 readers worldwide every month. He also has a bimonthly column for CRM magazine, is the winner of the CRM Influential Leader 2003 award, and is the author of the course "Developing and Executing Customer-centric Strategy" (American Management Association).

From the Back Cover

"Lior Arussy's new book is another great addition to his work on the theme of improving the customer experience to build lasting and profitable customer relationships. Recommended to both those working on corporate customer strategy and line managers. Strong practical advice from an industry visionary."
―Michael Maoz, Vice President and Research Fellow, Gartner Research

"This book isn't filled with easy shortcuts and feel-good platitudes. When you're ready to walk the walk, Lior's book is a fine place to start down that rarely followed, very profitable path."
― Seth Godin, Author, Purple Cow and Free Prize Inside!

"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."
―Ginger Conlon, Editor in Chief, CRM magazine

"This book provides a clear blueprint for successful customer relationships. It is a must-read for executives who are serious about pleasing their customers."
―Guy Kawasaki, Author, The Art of the Start

"I've always said that education without execution is just entertainment―and Lior illustrates this beautifully in his book. It is important to learn how to implement a successful customer focus strategy and you need knowledge and process to do it well. Read this book and learn."
―Tim Sanders, Author, Love Is The Killer App

"Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."
―Jerry Vass, President, Vass Consulting Author, Soft Selling in a Hard World

From the Inside Flap

"Lior Arussy's new book is another great addition to his work on the theme of improving the customer experience to build lasting and profitable customer relationships. Recommended to both those working on corporate customer strategy and line managers. Strong practical advice from an industry visionary."
—Michael Maoz, Vice President and Research Fellow, Gartner Research

"This book isn't filled with easy shortcuts and feel-good platitudes. When you're ready to walk the walk, Lior's book is a fine place to start down that rarely followed, very profitable path."
— Seth Godin, Author, Purple Cow and Free Prize Inside!

"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."
—Ginger Conlon, Editor in Chief, CRM magazine

"This book provides a clear blueprint for successful customer relationships. It is a must-read for executives who are serious about pleasing their customers."
—Guy Kawasaki, Author, The Art of the Start

"I've always said that education without execution is just entertainment—and Lior illustrates this beautifully in his book. It is important to learn how to implement a successful customer focus strategy and you need knowledge and process to do it well. Read this book and learn."
—Tim Sanders, Author, Love Is The Killer App

"Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."
—Jerry Vass, President, Vass Consulting Author, Soft Selling in a Hard World

Edition details

• Publisher: Wiley
• Publication date: 2005
• Language: English
• ISBN 10: 1119090873
• ISBN 13: 9781119090878
• Binding: Paperback
• Edition number: 1
• Number of pages: 224