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Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance - Softcover
Synopsis
Big Data
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From the Back Cover
GET SMART - LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.
Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:
- Start with Strategy
- Measure Metrics and Data
- Apply Analytics
- Report Results
- Transform Business
About the Author
BERNARD MARR the 'Big Data Guru' is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2015
- ISBN 10 1118965833
- ISBN 13 9781118965832
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages256
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