Fundraising for Beginners: Essential Procedures for Getting a Fundraising Program Up and Running (Successful Fundraising) - Softcover

 
9781118693124: Fundraising for Beginners: Essential Procedures for Getting a Fundraising Program Up and Running (Successful Fundraising)
Softcover
ISBN 10: 1118693124 ISBN 13: 9781118693124
Publisher: Wiley-VCH, 2013

Synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

  • Expanding an organization’s donor base
  • Researching donor prospects
  • First time fundraising efforts
  • Annual operational plans
  • Fundraising evaluation
  • Building a mailing list
  • Solicitation calls
  • Phonathons
  • Board gifts
  • Direct mail appeals
  • Special events
  • Call reports
  • Attracting new donors
  • Donor communication
  • Fundraising presentations
  • Planned giving
  • Grant seeking

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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About the Author

Scott C. Stevenson is the editor of Fundraising for Beginners: Essential Procedures for Getting a Fundraising Program Up and Running, published by Wiley.

"About this title" may belong to another edition of this title.

Publisher
Wiley-VCH
Publication date
2013
Language
English
ISBN 10 
1118693124
ISBN 13 
9781118693124
Binding
Paperback
Edition number
1
Number of pages
58
Editor
Stevenson Scott C.