Items related to Profitable Direct Mail Appeals: Planning, Implementing,...

Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising) - Softcover

 
9781118693094: Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising)
Softcover
ISBN 10: 1118693094 ISBN 13: 9781118693094
Publisher: Wiley-VCH, 2013

Synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

"synopsis" may belong to another edition of this title.

About the Author

Scott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley.

"About this title" may belong to another edition of this title.

Publisher
Wiley-VCH
Publication date
2013
Language
English
ISBN 10 
1118693094
ISBN 13 
9781118693094
Binding
Paperback
Edition number
2
Number of pages
50
Editor
Stevenson Scott C.