Special Events: Creating and Sustaining a New World for Celebration (The Wiley Event Management Series) - Hardcover

Goldblatt, Joe

Hardcover

ISBN 10: 111862677X ISBN 13: 9781118626771

Publisher: Wiley, 2014

Synopsis

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

About this title

About the Author

PROFESSOR JOE GOLDBLATT, ED.D., FRSA is currently executive director of the International Centre for the Study of Planned Events and Full Professor at Queen Margaret University, Edinburgh, Scotland. He was the founding president of the International Special Events Society and developer of the original Certified Special Events Professional (CSEP) program. An event tourism specialist, Goldblatt founded The Event Management Certificate Program at George Washington University, designed the first Master's of Business Administration concentration in Event Leadership at Johnson & Wales University, and created the Executive Certificate in Event Leadership at Temple University. He was the executive producer of his own multi-award-winning special-events firm and was named Professional Convention Management Association Educator of the Year. He is a founding member of the Event Solutions' Events Industry Hall of Fame, the recipient of two lifetime achievement awards, and the first educator to be inducted into the International Festivals and Events Association Hall of Fame.

From the Back Cover

THE 25TH ANNIVERSARY EDITION!

THE NEW AND INDISPENSABLE GUIDE FOR EVENT PLANNERS, FROM THE FOREMOST AUTHORITY IN THE FIELD

The events industry is in a period of unprecedented change and rapid growth. Advancement in event research and education, governmental adoption of international standards for events management, rapid expansion of technological platforms for communication, and increased focus on the development of environmentally sustainable events are all beacons of promise for an industry that is rapidly expanding and becoming highly competitive.

This Seventh Edition of Special Events: Creating and Sustaining a New World for Celebration is celebrating 25 years as the international best-selling book in this industry. This new edition focuses on the growing globalization of the special events profession, taking into account the skills leaders need to effectively embrace other cultures, societies, and business practices to plan and deliver successful events.

Updated and new information includes:

• Video animations providing an overview of each chapter
• New video interviews with global thought leaders in events, including past presidents of the International Special Events Society
• The economic and cultural impacts of social media on events and events marketing
• New EcoLogic and TechnoLogic features to sharpen focus on two of the fastest-growing areas in events management
• New best-practices case studies from high-profile events around the world, such as the Diamond Jubilee of Queen Elizabeth II; the London 2012 Olympic Games; the SXSW Festival in Austin, Texas; and the Papal Visit to Scotland of His Holiness Pope Benedict XVI

Special Events: Creating and Sustaining a New World for Celebration is written for today's and tomorrow's generation of event planners who will push the frontiers of the profession. Through technology, environmental sustainability, safety and security evaluation, these events will have a reach far beyond generating economic impacts.

From the Inside Flap

THE 25TH ANNIVERSARY EDITION!

THE NEW AND INDISPENSABLE GUIDE FOR EVENT PLANNERS, FROM THE FOREMOST AUTHORITY IN THE FIELD

The events industry is in a period of unprecedented change and rapid growth. Advancement in event research and education, governmental adoption of international standards for events management, rapid expansion of technological platforms for communication, and increased focus on the development of environmentally sustainable events are all beacons of promise for an industry that is rapidly expanding and becoming highly competitive.

This Seventh Edition of Special Events: Creating and Sustaining a New World for Celebration is celebrating 25 years as the international best-selling book in this industry. This new edition focuses on the growing globalization of the special events profession, taking into account the skills leaders need to effectively embrace other cultures, societies, and business practices to plan and deliver successful events.

Updated and new information includes:

• Video animations providing an overview of each chapter
• New video interviews with global thought leaders in events, including past presidents of the International Special Events Society
• The economic and cultural impacts of social media on events and events marketing
• New EcoLogic and TechnoLogic features to sharpen focus on two of the fastest-growing areas in events management
• New best-practices case studies from high-profile events around the world, such as the Diamond Jubilee of Queen Elizabeth II; the London 2012 Olympic Games; the SXSW Festival in Austin, Texas; and the Papal Visit to Scotland of His Holiness Pope Benedict XVI

Special Events: Creating and Sustaining a New World for Celebration is written for today's and tomorrow's generation of event planners who will push the frontiers of the profession. Through technology, environmental sustainability, safety and security evaluation, these events will have a reach far beyond generating economic impacts.

Edition details

• Publisher: Wiley
• Publication date: 2014
• Language: English
• ISBN 10: 111862677X
• ISBN 13: 9781118626771
• Binding: Hardcover
• Number of pages: 432