Keene on the Market: Trade to Win Using Unusual Options Activity, Volatility, and Earnings: 629 (Wiley Trading) - Hardcover

Keene, Andrew

Hardcover

ISBN 10: 1118590767 ISBN 13: 9781118590768

Publisher: Wiley, 2013

Synopsis

A leading expert unveils his unique methodology for options trading

Options provide a high leverage approach to trading that can significantly limit the overall risk of a trade or provide additional income. Yet, many people fail to capitalize on this potentially lucrative opportunity because they mistakenly believe that options are risky. Now options expert Andrew Keene helps aspiring investors to enter this sector by explaining the principles of the options market and showing readers how to utilize calls and puts successfully.

• Leading options expert Andrew Keene demystifies the basics of options trading
• Debunks the myth that call purchases are synonymous with being bullish and that put purchases are bearish
• Lays out in detail two distinct proprietary trading plans readers can follow
• Explains how to trade using market maker techniques and tricks from the trading floor to help with his probabilities in options trading

Andrew Keene is best known for reading unusual options activity and seeing what others don't. Now he shares what he knows in a book that opens the opportunities of options trading to any investor.

About this title

About the Author

ANDREW KEENE was an independent equity options trader at the Chicago Board Options Exchange for eleven years. He spent most of that time as a market maker in over 125 stocks, including Apple, GE, Sears Holdings, and Goldman Sachs. From 2006-2009, Andrew was the largest independent on-the-floor Apple options trader in the world. Currently, he actively trades futures, equity options, currency pairs, and commodities. Over the last few years, Andrew has become one of the CBOE's most recognized faces in the media, appearing regularly on Bloomberg TV's Street Smart, CNBC's Squawk on the Street, nationally syndicated First Business, and CBOE TV's In the Money with Angela Miles. Andrew received a BS in finance with a concentration in accountancy from the University of Illinois. He can be contacted at Andrew@KeeneOnTheMarket.com.

From the Back Cover

Andrew Keene is renowned for his ability to spot opportunities overlooked by other options traders and his uncanny talent for uncovering hidden gems by watching the order flow for unusual options activity. In his eleven years trading equity options in the pits of the Chicago Board Options Exchange, he was a market maker in over 125 stocks, including Apple, General Electric, Goldman Sachs, and Yahoo!. An unabashed equity options fanatic who now runs his own trading room, Andrew enjoys sharing his knowledge of the art and science of options trading almost as much as he enjoys trading itself.

Filled with the same enthusiasm and knowledge that Andrew brings to his many TV interviews, podcasts, numerous speaking engagements, and high-priced seminars and tutorials, Keene on the Market is the ultimate guide to understanding and capitalizing on today's new wave of options trading.

Written for complete beginners and experienced options traders alike, Keene on the Market covers a plethora of material, ranging from put and call basics, to complex options strategies such as Butterfly Spreads and Condors, to time-tested trading plans guaranteed to maximize overall trading returns while minimizing losses. It also lays out proven techniques for combining the elements of simple put and call trades into more complex, yet safer and more lucrative options trades.

With fascinating and instructive personal anecdotes interspersed throughout, Andrew Keene uses approachable language to demystify the basics of options trading and explain:

• How to get started with options and find the right broker for your trading style
• Trading tactics that include moving averages, support and resistance levels, technical indicators, and powerful charting techniques
• Reading market sentiment and implied volatility and using that knowledge to make money in any market direction
• Strategies for using spreads combinations of calls and puts, both long and short, to maximize a trade's profit potential while minimizing its risk
• Two powerful proprietary trading plans OCRRBTT and HIMCRRBTT Andrew developed as a floor trader and successfully adapted for retail options trading
• Time-tested market-maker techniques guaranteed to significantly improve your probabilities in options trading

Throughout Keene on the Market, you'll also find end-of-chapter questions, exercises, and other skill-building tools.

Whether you're a novice looking to get a handle on modern options trading, an options hobbyist who's thinking about turning pro, or a conservative investor interested in boosting your portfolio's returns without incurring substantial risk, Keene on the Market is the book for you.

From the Inside Flap

Andrew Keene is renowned for his ability to spot opportunities overlooked by other options traders and his uncanny talent for uncovering hidden gems by watching the order flow for unusual options activity. In his eleven years trading equity options in the pits of the Chicago Board Options Exchange, he was a market maker in over 125 stocks, including Apple, General Electric, Goldman Sachs, and Yahoo!. An unabashed equity options fanatic who now runs his own trading room, Andrew enjoys sharing his knowledge of the art and science of options trading almost as much as he enjoys trading itself.

Filled with the same enthusiasm and knowledge that Andrew brings to his many TV interviews, podcasts, numerous speaking engagements, and high-priced seminars and tutorials, Keene on the Market is the ultimate guide to understanding and capitalizing on today's new wave of options trading.

Written for complete beginners and experienced options traders alike, Keene on the Market covers a plethora of material, ranging from put and call basics, to complex options strategies such as Butterfly Spreads and Condors, to time-tested trading plans guaranteed to maximize overall trading returns while minimizing losses. It also lays out proven techniques for combining the elements of simple put and call trades into more complex, yet safer—and more lucrative—options trades.

With fascinating and instructive personal anecdotes interspersed throughout, Andrew Keene uses approachable language to demystify the basics of options trading and explain:

• How to get started with options and find the right broker for your trading style
• Trading tactics that include moving averages, support and resistance levels, technical indicators, and powerful charting techniques
• Reading market sentiment and implied volatility and using that knowledge to make money in any market direction
• Strategies for using spreads—combinations of calls and puts, both long and short, to maximize a trade's profit potential while minimizing its risk
• Two powerful proprietary trading plans—OCRRBTT and HIMCRRBTT—Andrew developed as a floor trader and successfully adapted for retail options trading
• Time-tested market-maker techniques guaranteed to significantly improve your probabilities in options trading

Throughout Keene on the Market, you'll also find end-of-chapter questions, exercises, and other skill-building tools.

Whether you're a novice looking to get a handle on modern options trading, an options hobbyist who's thinking about turning pro, or a conservative investor interested in boosting your portfolio's returns without incurring substantial risk, Keene on the Market is the book for you.

Edition details

• Publisher: Wiley
• Publication date: 2013
• ISBN 10: 1118590767
• ISBN 13: 9781118590768
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 256