Cool Infographics: Effective Communication with Data Visualization and Design - Softcover

Krum, Randy

Softcover

ISBN 10: 1118582306 ISBN 13: 9781118582305

Publisher: Wiley, 2013

Synopsis

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

• Explains why infographics and data visualizations work
• Shares the tools and techniques for creating great infographics
• Covers online infographics used for marketing, including social media and search engine optimization (SEO)
• Shows how to market your skills with a visual, infographic resume
• Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

About this title

About the Author

Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.

From the Back Cover

Your data tells a story. Make it unforgettable with infographics

Cool infographics tell a story visually an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume.

• Discover what makes infographics work
• Structure information into a simple 3-part story
• Clarify the design process and follow infographic design rules
• Implement an infographic launch strategy to maximize SEO value
• Design a personal infographic resume to market yourself

Visit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and more

From the Inside Flap

Your data tells a story. Make it unforgettable with infographics

Cool infographics tell a story visually — an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume.

• Discover what makes infographics work
• Structure information into a simple 3-part story
• Clarify the design process and follow infographic design rules
• Implement an infographic launch strategy to maximize SEO value
• Design a personal infographic resume to market yourself

Visit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and more

Edition details

• Publisher: Wiley
• Publication date: 2013
• Language: English
• ISBN 10: 1118582306
• ISBN 13: 9781118582305
• Binding: Paperback
• Edition number: 1
• Number of pages: 368