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In Heuristics in Analytics, renowned telecommunications experts Carlos Andre Reis Pinheiro and Fiona McNeill describe analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, Heuristics in Analytics emphasizes the need to have the proper tools to engage analytics and shows how to overcome heuristic characteristics through the use of mathematics and statistics.
This straightforward book explores how important it is to properly consider the randomness and the heuristic characteristics in analytics and how crucial analytics are for companies and corporate environments. Drawing from the authors' years of experience, Heuristics in Analytics looks at:
Packed with case studies on the entire analytical process using telecom and insurance companies based in Brazil and Ireland, Heuristics in Analytics provides CFOs, chief marketing officers, directors of marketing, and business managers with an insider guide to deploying mathematical and statistical models when performing analytics.
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Book Description Condition: New. Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. Series: Wiley and SAS Business Series. Num Pages: 256 pages, black & white tables, figures. BIC Classification: KJQ. Category: (P) Professional & Vocational. Dimension: 173 x 228 x 23. Weight in Grams: 436. . 2014. 1st Edition. Hardcover. . . . . Seller Inventory # V9781118347607
Book Description Hardcover. Condition: New. Seller Inventory # 6666-WLY-9781118347607