QR Codes For Dummies - Softcover

Waters, Joe

Softcover

ISBN 10: 1118337034 ISBN 13: 9781118337035

Publisher: John Wiley & Sons, 2012

Synopsis

Find out how to effectively create, use, and track QR codes

QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no–nonsense advice in this streamlined, portable guide. You′ll find out how to get started, plan your strategy, and actually create the codes. Then you′ll learn to link codes to mobile–friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It′s all presented in the straightforward style you′ve come to know and love, with a dash of humor thrown in.

• Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers′ smartphones
• This small guide is packed with the information you need to start using QR codes with your business
• Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile–friendly content
• Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future
• Includes ten cool campaign ideas

QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.

About this title

About the Author

Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish and grow relationships with donors and consumers. He writes the web′s #1 cause marketing blog,?Selfishgiving.com, and is coauthor of Cause Marketing For Dummies.

From the Back Cover

Make marketing campaigns come alive by creating QR Codes that get customers to take action

They′re popping up everywhere, and your business better jump on for the ride. After all, a QR Code provides an instant pathway to your product information, coupons, and even mobile payment processing. With the help of this guide, you can quickly discover how to create, use, and track QR Codes as part of an effective marketing campaign.

• Buzz, buzz, buzz find out why QR Codes are skyrocketing in popularity and bridge the offline world with online content

• Choose your app pick a QR Code reader, troubleshoot any issues, and save a QR Code for later use

• Open your toolbox select the best mobile generator to build your QR Code, make it stand out, and add the finishing touches to launch it

• Give them what they want ensure your QR Code offers the mobile–friendly content that people want to see

• Be heard explore all the possible uses for your QR Code and then spread the word so it gets scanned

Open the book and find:

• Tips for choosing the right QR Code reader for your smartphone

• Steps for choosing a QR Code generator

• Ways to generate and test your first QR Code

• Directions for adapting content for mobile devices

• Hints for making sure your QR Code is scanned

• How to use QR Codes for education and fundraising

Learn to:

• Get started with QR Codes and plan your strategy

• Create codes and link them to mobile–friendly content

• Track your results with a code–management system

• Deliver value to your users

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2012
• Language: English
• ISBN 10: 1118337034
• ISBN 13: 9781118337035
• Binding: Paperback
• Number of pages: 120