Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releases press kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.
"synopsis" may belong to another edition of this title.
Art Feinglass is founder and president of Access Communications, Inc., a New York-based training and public relations firm. He is an adjunct professor at New York University's George H. Heyman, Jr. Center for Philanthropy and Fundraising, where he teaches courses in public relations for nonprofits. He has more than twenty years of experience in public relations for nonprofits and serves on the Communications Advisory Committee of the American Red Cross in Greater New York. He can be reached at www.artfeinglass.com.
Learn to thrive in the highly competitive environment of nonprofit public relations. The Public Relations Handbook for Nonprofits shows you how to get the recognition, support, and dollars you need to fulfill your mission. It explains key PR theory and provides basic guides, checklists, and practical, step-by-step advice. It illustrates concepts with a wealth of examples and case studies drawn from successful actual campaigns from a wide range of fields, including religious, arts, educational, and social service organizations. And it discusses all the key public relations vehicles, including news releases, press kits, brochures, newsletters, annual reports, direct mail, advertising, the internet, and special events.
Learn to thrive in the highly competitive environment of nonprofit public relations. The Public Relations Handbook for Nonprofits shows you how to get the recognition, support, and dollars you need to fulfill your mission. It explains key PR theory and provides basic guides, checklists, and practical, step-by-step advice. It illustrates concepts with a wealth of examples and case studies drawn from successful actual campaigns from a wide range of fields, including religious, arts, educational, and social service organizations. And it discusses all the key public relations vehicles, including news releases, press kits, brochures, newsletters, annual reports, direct mail, advertising, the internet, and special events.
"About this title" may belong to another edition of this title.
£ 5.41 shipping from U.S.A. to United Kingdom
Destination, rates & speedsSeller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18901154-6
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 1285369-6
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18473371-6
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00073576510
Quantity: 1 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 15588525-n
Quantity: Over 20 available
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New. Seller Inventory # 6666-IUK-9781118336076
Quantity: 10 available
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In. Seller Inventory # ria9781118336076_new
Quantity: Over 20 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition. Seller Inventory # 15588525
Quantity: Over 20 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781118336076
Quantity: Over 20 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 15588525-5
Quantity: 4 available