The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide

Feinglass, Art

Softcover

ISBN 10: 1118336070 ISBN 13: 9781118336076

Publisher: Jossey-Bass, 2012

Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: * news releases* press kits* brochures* newsletters* annual reports* direct mail* advertising* the internet* special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

Review:

" The Public Relations Handbook for Nonprofits is a very helpful resource for any nonprofit organization looking for the right PR tools to get its stories told.  It should be on the shelf of every nonprofit PR professional."
––Howard J. Rubenstein, founder and president, Rubenstein Associates, Inc.

"Art Feinglass has written a highly effective and practical guide. Combining step–by–step plans with fascinating real–life case histories, he shows nonprofit organizations of every kind how to get the attention of the media."
––Rick Frishman, president, Planned Television Arts, an independent division of Ruder–Finn, Inc., and author, Guerrilla Publicity, Guerrilla Marketing for Writers, and Networking Magic

"I highly recommend this book for nonprofit organizations seeking to use public relations effectively. It is an essential resource for public relations and development professionals."
––Lori Greene, community executive for development, New England Division, The American Cancer Society

"Every nonprofit in the country needs to read this book. It s full of valuable advice and information from authorities who are out there in the real world. And it s also a great read."
––Alicia Evans, president, Total Image Communications, and president, the New York chapter of the National Black Public Relations Society

"How good public relations makes it possible to attract volunteers and raise money is the story that Professor Feinglass tells in this remarkable book on public relations for nonprofits. Everyone working in the nonprofit sector ¾especially fundraisers¾should consider this a must on their reading list."
––Naomi Levine, chair and executive director, George H. Heyman, Jr. Center for Philanthropy and Fundraising, New York University

"It should be a required read for anyone involved in public relations in the not–for–profit world. It provides tremendous insight into the role and importance of PR from which I m sure others in nonprofits can also benefit."
––Lynn Uhlfelder Berman, senior media relations manager, YAI/National Institute for People with Disabilities

From the Back Cover:

Learn to thrive in the highly competitive environment of nonprofit public relations. The Public Relations Handbook for Nonprofits shows you how to get the recognition, support, and dollars you need to fulfill your mission. It explains key PR theory and provides basic guides, checklists, and practical, step-by-step advice. It illustrates concepts with a wealth of examples and case studies drawn from successful actual campaigns from a wide range of fields, including religious, arts, educational, and social service organizations. And it discusses all the key public relations vehicles, including news releases, press kits, brochures, newsletters, annual reports, direct mail, advertising, the internet, and special events.