Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business - Hardcover

Hopkins, Jeanne; Turner, Jamie

Hardcover

ISBN 10: 1118167783 ISBN 13: 9781118167786

Publisher: Wiley, 2012

Synopsis

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

• Use location-based marketing to get new customers and keep existing ones
• Integrate social media with your mobile media campaign
• Use mobile E-commerce to improve brand loyalty
• Measure the ROI of a mobile media campaign
• Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

About this title

About the Author

JEANNE HOPKINS is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpot's mobile blog, which 11.3 percent of readers now access through their smartphones.

JAMIE TURNER is an author, speaker, and the founder of BKV's 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. He is also a regular guest on CNN and HLN on the topic of digital media.

From the Back Cover

<p><b>GET YOUR BUSINESS TO GO MOBILE</b> <p>According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones. <p>Given all that, it&#39;s not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. <i>Go Mobile</i> will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals, and grow your revenues faster than ever before. <p>&#34;A thorough introduction to the next frontier for permission marketing: mobile.&#34;<br/> <b>&#151;SETH GODIN,</b> author of <i>We Are All Weird and Permission Marketing</i> <p>&#34;Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself.&#34;<br/> <b>&#151;CHRIS BROGAN,</b> President of Human Business Works and coauthor of <i>Trust Agents</i> <p>&#34;<i>Go Mobile</i> is your must&#45;read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on&#45;the&#45;go consumers, study this book&#33;&#34;<br/> <b>&#151;MICHAEL STELZNER,</b> founder of Social Media Examiner and author of <i>Launch</i>

From the Inside Flap

GET YOUR BUSINESS TO GO MOBILE

According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones.

Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals, and grow your revenues faster than ever before.

"A thorough introduction to the next frontier for permission marketing: mobile."
—SETH GODIN, author of We Are All Weird and Permission Marketing

"Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself."
—CHRIS BROGAN, President of Human Business Works and coauthor of Trust Agents

"Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!"
—MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Edition details

• Publisher: Wiley
• Publication date: 2012
• Language: English
• ISBN 10: 1118167783
• ISBN 13: 9781118167786
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256