The Interior Design Business Handbook: A Complete Guide to Profitability - Hardcover

Knackstedt, Mary V.

Hardcover

ISBN 10: 1118139879 ISBN 13: 9781118139875

Publisher: Wiley, 2012

Synopsis

The Interior Design Business Handbook: A Complete Guide to Profitability, 5th Edition

Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The new edition describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology.

About this title

About the Author

MARY V. KNACKSTEDT, FASID, FIIDA, is founder and President of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York City. She is an interior designer, furniture designer, consultant, and speaker. She has taught continuing education and business courses for professional organizations and universities, including Harvard University's Graduate School of Design. As a consultant, Knackstedt has helped develop many new businesses and restore many failing businesses. She continues to advise designers throughout the United States.

From the Back Cover

Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas.

Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business―from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States.

Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.

From the Inside Flap

Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas.

Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business—from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States.

Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.

Edition details

• Publisher: Wiley
• Publication date: 2012
• Language: English
• ISBN 10: 1118139879
• ISBN 13: 9781118139875
• Binding: Hardcover
• Edition number: 5
• Number of pages: 560