Graphic Design School: The Principles and Practice of Graphic Design - Softcover

Dabner, David; Stewart, Sandra; Zempol, Eric

Softcover

ISBN 10: 1118134419 ISBN 13: 9781118134412

Publisher: John Wiley & Sons Inc, 2013

Synopsis

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

About this title

From the Back Cover:

Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.

- Practical advice on all aspects of graphic design - from understanding the basics to devising an original concept and creating successful finished designs.

- Examples are taken from all media - magazines, books, newspapers, digital media, websites, and corporate brand identities.

- Packed with exercises and tutorials for students and real-world graphic design briefs.

This revised Fifth Edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

About the Author:

David Dabner teaches at the renowned London College of Printing.

Sandra Stewart is the Associate Dean for Academics at Drexel University's Westphal College of Media Arts & Design.

Eric Zempol is a Philadelphia-based graphic designer who is also an instructor at Drexel University.

About this edition

• Publisher: John Wiley & Sons Inc
• Publication date: 2013
• ISBN 10: 1118134419
• ISBN 13: 9781118134412
• Binding: Paperback
• Edition number: 5
• Number of pages: 208