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Small Business For Dummies: Fourth Edition - Softcover

 
9781118083727: Small Business For Dummies: Fourth Edition

Synopsis

The leading resource for starting and running any small business Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level. * How start-up and established small businesses can use the Small Business Jobs Act to their advantage * Enhanced and expanded coverage on using technology in your small business * Hiring employees using online resources including LinkedIn, Facebook, and other social media sites * New coverage of the recent health care bill, health savings accounts, and their implications for small business * Updated coverage of the best places to get small business loans * What it takes to achieve and maintain success in an ever-changing economic landscape You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.

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About the Author

Eric Tyson has been featured on and quoted in hundreds of media outlets, including Newsweek, The Wall Street Journal, Los Angeles Times, Chicago Tribune, and Forbes. Jim Schell is the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America.

From the Back Cover

The leading resource for starting and running any smallbusiness

Want to start a small business — or energize the one youalready have? This practical, no-nonsense guide gives you expertadvice on everything from generating ideas and locating start-upmoney to hiring the right people, balancing the books, and planningfor growth.

  • Start from scratch — overturn all the stones of a typicalsmall business start-up, from choosing the right niche for you towriting a business plan to creating the right legal framework

  • If you buy it, will they come? — evaluate an existingbusiness, determine a price, and know what to do after the sale iscomplete

  • Get your motor runnin' — discover how to solve the mostcompellingproblems facing small businesses, from sales creation andmarketing to operational issues (and everything in between)

  • Stay in business — delve into the day-to-day issues you'llface as your business grows, like hiring and maintaining employees,tax laws, and government regulations

"No one should try to start a business without this book."
Hattie Bryant, creator of the PBS series SmallBusiness 2000

"Eric Tyson continues his never-ending quest to help people gaineconomic self-sufficiency and freedom."
Jim Collins, coauthor of Built to Last andauthor of Good to Great

Learn to:

  • Keep your business "in business" for the long haul

  • Implement the latest in financing, hiring, health plans, andmore

  • Utilize the latest technology and social media sites in yoursmall business

Open the book and find:

  • Advice on gauging whetherentrepreneurship is for you

  • Tips on personal money management

  • Ways to successfully start or rejuvenate your small business

  • How to write a strategic business plan

  • Guidance on locating financing

  • The advantages of buying an existing business

  • Plain-English explanations of legal and tax issues

  • Time-tested problem-solving tips

"About this title" may belong to another edition of this title.

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