The Arab World Unbound: Tapping into the Power of 350 Million Consumers - Hardcover

Mahajan, Vijay

Hardcover

ISBN 10: 1118074513 ISBN 13: 9781118074510

Publisher: Jossey-Bass, 2012

Synopsis

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.

Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.

• Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets
• Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations
• Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces
• Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector

As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

About this title

About the Author

VIJAY MAHAJAN holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution.

From the Back Cover

THE ARAB WORLD UNBOUND

The 350 million consumers in the Arab countries collectively wield one of the ten largest economies in the world a marketplace that offers myriad opportunities for savvy investors, entrepreneurs, and business people.

In The Arab World Unbound, international business expert Vijay Mahajan's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, reveals the interconnectedness and vibrancy of the largely untapped Arab markets. With a rich blend of data and anecdotal observations, this groundbreaking book chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.

Mahajan provides in-depth analyses of the various segments of the Arab consumer market. He puts a spotlight on Arab youth, a burgeoning segment of the population with an important and growing influence on business and culture. He details the immense consumer power of the expanding Arab middle class and shows how local and multinational companies, such as the Coca-Cola Company, Unilever, and Procter & Gamble, are tapping into the opportunities across the market's spectrum of socioeconomic classes. He focuses on the vital role of women in the marketplace, as consumers, business leaders, entrepreneurs, and economic contributors.

The Arab World Unbound also describes how technology has reshaped the ways the Arab world works and communicates, and it looks at the astonishing impact media, entertainment, and the arts have had on the region, its consumers, and the companies trying to reach them. Finally, Mahajan considers the Arab diaspora and its influence around the world and within the region itself.

As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the region's boundless business opportunities.

From the Inside Flap

THE ARAB WORLD UNBOUND

The 350 million consumers in the Arab countries collectively wield one of the ten largest economies in the world—a marketplace that offers myriad opportunities for savvy investors, entrepreneurs, and business people.

In The Arab World Unbound, international business expert Vijay Mahajan's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, reveals the interconnectedness and vibrancy of the largely untapped Arab markets. With a rich blend of data and anecdotal observations, this groundbreaking book chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.

Mahajan provides in-depth analyses of the various segments of the Arab consumer market. He puts a spotlight on Arab youth, a burgeoning segment of the population with an important and growing influence on business and culture. He details the immense consumer power of the expanding Arab middle class and shows how local and multinational companies, such as the Coca-Cola Company, Unilever, and Procter & Gamble, are tapping into the opportunities across the market's spectrum of socioeconomic classes. He focuses on the vital role of women in the marketplace, as consumers, business leaders, entrepreneurs, and economic contributors.

The Arab World Unbound also describes how technology has reshaped the ways the Arab world works and communicates, and it looks at the astonishing impact media, entertainment, and the arts have had on the region, its consumers, and the companies trying to reach them. Finally, Mahajan considers the Arab diaspora and its influence around the world and within the region itself.

As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the region's boundless business opportunities.

Edition details

• Publisher: Jossey-Bass
• Publication date: 2012
• Language: English
• ISBN 10: 1118074513
• ISBN 13: 9781118074510
• Binding: Hardcover
• Edition number: 1
• Number of pages: 442