Social Media Marketing eLearning Kit For Dummies - Softcover

Khare, Phyllis

Softcover

ISBN 10: 1118034708 ISBN 13: 9781118034705

Publisher: John Wiley & Sons, 2012

Synopsis

Valuable kit teaches social media marketing to learners of all levels

If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full–color printed book and a Dummies interactive eLearning course on CD. You′ll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace.

Helps self–motivated learners master social media marketing

• Includes an easy–to–follow, full–color book; an interactive Dummies eLearning Course on CD that corresponds with the book
• Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more
• Allows you to follow the material sequentially or choose separate sections at your own time and pace
• Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more

Social media marketing is a big topic and essential to today′s marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.

CD–ROM/DVD and other supplementary materials are not included as part of the e–book file, but are available for download after purchase.

About this title

About the Author

Phyllis Khare is the Social Media strategist and a regular columnist for iPhone Life magazine. She is a dynamic speaker and trainer, and has been a featured guest on Social Media Examiner, eMarketingVids, and Social Media Manners Twitter Events. She is coauthor of Facebook Marketing All–in–One For Dummies.

From the Back Cover

Get your business booming with Facebook, Twitter, and other social media learn how now!

Facebook, Twitter, LinkedIn, YouTube social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy–to–use eLearning Kit! Find out what should go into your plan, key techniques for each site, how to analyze your results, and much more!

• Learn what you need find out what social authority is, why you want it, and how to use foundational accounts

• All a–Twitter see how to attract a Twitter audience and use Twitter lists and chat

• Many ways to get social explore Facebook business Pages, create a group on LinkedIn, and gain an audience on YouTube

• Be where they are take advantage of location–based marketing tools such as Groupon and LivingSocial

• Figure your ROI learn about built–in and custom tools for analyzing your success

Open and find:

• How to develop a branded look

• Tips for creating social press releases

• All about advertising on different sites

• Ways to help search engines find you

• Hints for attracting new customers

• How to set up a YouTube channel

• Why to consider merging social media accounts

• The difference between business ROI and social ROI

Includes CD–ROM and Online Course See inside for details!

Includes:

• Book, CD, or both pick the way you learn best

• Three hours of social media marketing instruction

• Easy–to–follow format that lets you learn at your own pace

The For Dummies eLearning Kit lets you choose your ideal way to learn from the book, the CD, or both!

Learn from a full–color, richly illustrated book

If you prefer to learn from a book, this one is perfect. Step–by–step instructions get you going, while clear definitions, hands–on tutorials, and progress assessments make learning social media marketing a snap.

The book includes:

• Clear tutorials that cover creating and enacting your marketing plan

• Lessons on using all major social media sites

• Defined objectives, concept descriptions, and practice exercises

Learn interactively and see how it′s done with the CD–ROM

If you like to see and hear instructions, the CD offers narrated steps, illustrations, animations, exercises, and resources. Eight lessons explain planning, working with each site, advertising, analysis, and more.

The CD–ROM includes:

• Three hours of digital training in social media marketing

• Integrated audio and video instruction

• Easy navigation controls and progress–tracking features

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2012
• Language: English
• ISBN 10: 1118034708
• ISBN 13: 9781118034705
• Binding: Paperback
• Number of pages: 304