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The Power of the 2x2 Matrix: Using 2x2 Thinking to Solve Business Problem and Make Better Decisions: Using 2 x 2 Thinking to Solve Business Problems ... (The Jossey-bass Business & Management) - Softcover

 
9781118008799: The Power of the 2x2 Matrix: Using 2x2 Thinking to Solve Business Problem and Make Better Decisions: Using 2 x 2 Thinking to Solve Business Problems ... (The Jossey-bass Business & Management)

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"Full of fascinating – and useful – insights into innovative thinking and business strategies." ( Long Range Planning, Number 38, 2005)

About the Author

Alex Lowy is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, Digital Capital: Harnessing the Power of Business Webs (2000) and Blueprint to the Digital Economy (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group. Phil Hood is one of Silicon Valley s most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.

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  • PublisherJossey-Bass
  • Publication date2004
  • ISBN 10 1118008790
  • ISBN 13 9781118008799
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages346

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9780787972929: The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions (Jossey Bass Business & Management Series)

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Paperback. Condition: new. Paperback. By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges. Consultants, managers and MBA students all utilize a representational tool referred to as the "2 x 2 matrix", the most flexible and portable weapon in the knowledge worker's intellectual arsenal. This book is a single, integrated resource for reviewing, selecting, and deploying the best 2 x 2 framework for a specific situation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781118008799

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