Essentials of Business Communication (with Student Premium Website Printed Access Card) - Softcover

Guffey, Mary Ellen; Loewy, Dana

Softcover

ISBN 10: 1111821224 ISBN 13: 9781111821227

Publisher: South-Western College Pub, 2012

Synopsis

ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce the latest business communication practices, and extensively updated exercises and activities.

About this title

About the Authors

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a B.A., summa cum laude, from Bowling Green State University; an M.A. from the University of Illinois; and Ph.D. in business and economic education from the University of California, Los Angeles (UCLA). Dr. Guffey has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication -- both publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy has taught business communication at California State University, Fullerton for two decades. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she has taught various German courses and has served as a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, Dr. Loewy is a business etiquette consultant certified by The Protocol School of Washington. Dr. Loewy holds an M.A. from Bonn University, Germany, and a Ph.D. in English from the University of Southern California. Fluent in several languages, including her native languages of German and Czech, Dr. Loewy has authored critical articles in many areas of interest, including literary criticism, translation, business communication and business ethics. Dr. Loewy has played an increasingly significant collaboration role with Dr. Guffey on recent editions of this book and ESSENTIALS OF BUSINESS COMMUNICATION. Before co-authoring with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which time she provided subtitles for thousands of major feature films and videos. She also published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2012
• Language: English
• ISBN 10: 1111821224
• ISBN 13: 9781111821227
• Binding: Paperback
• Number of pages: 592